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Privacy and cookies policy

Lytton & Co. (London) is a company registered in England and Wales (collectively referred to as “Toys-UK”, “we” or “us” in this policy).


Toys-UK is committed to protecting your privacy and all personal information will only be used in accordance with this privacy policy.   We pledge to handle your data fairly and legally at all times.  Toys-UK is also dedicated to being transparent about what data we collect about you and how we use it.

This GDPR policy, which applies whether you visit us in store or online, provides you with information about:

  •   How we use your data
  •   What personal data we collect
  •   How we ensure your privacy is maintained
  •   Your legal rights relating to your personal data

How do we use your data?

Toys-UK uses your personal data:

  •   To provide goods and services to you.
  •   For crime and fraud prevention, detection and related purposes
  •   With your agreement, to contact you electronically about promotional offers and products and services which we think may interest you.
  •   To enable Toys-UK to manage customer service interactions with you.
  •   Where we have a legal right or duty to disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)

Toys-UK uses your personal data for electronic marketing purposes (with your consent).  We aim to update you about products & services which are of interest and relevance to you as an individual.

You have a right to opt out of receiving promotional communications at any time by making use of the simple “unsubscribe” link in emails.

Sharing Data with Third Parties

Our Service Providers

Toys-UK only allows its service providers to handle your personal data when we have confirmed that they apply the appropriate data protection and security controls.  We have explained our Services providers below:

Intelligent Retail (who provide our EPOS service)

Google Analytics (who help track your activity on our website)

MailChimp (who help provide our electronic marketing service)

Royal Mail (Who provide our delivery services for e-commerce transactions)

Opayo (Who process your payment for e-commerce transactions)

Other third parties

Aside from our service providers, Toys-UK will not disclose your personal data to any third part, except as set out below.  We will never sell or rent our customer data to other organisations for marketing purposes.

We may share data:

  •   with credit reference agencies where necessary for card payments;
  •   with Governmental bodies, regulators, law enforcement agencies, courts/tribunal and insurers where we are required to do so.
  •   to comply with our legal obligations
  •   to exercise our legal rights (for example in court cases)
  •   for the prevention, detection, investigation of crime or prosecution of offenders and
  •   for the protection of our employees and customers.

How long do we keep your data?

We will not retain data for longer than necessary for the purposes set out in this Policy.  Different retention periods apply for different types of data, however, the longest we will normally hold any personal data is 10 years.

What personal data do we collect?

Toys-UK may collect the following information about you:

  •   Your name, age and gender
  •   Your contact details (including postal addresses, telephone numbers and email addresses)
  •   purchases and orders made by use
  •   your on-line browsing activities on the Toys-UK website
  •   your communication and marketing preferences
  •   your interest, preferences, feedback and survey responses
  •   your location
  •   your correspondence and communications with Toys-UK
  •   your picture

Our website is not intended for children and we do not knowingly collect data relating to children from it. 

The above list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy.  Some of the above personal data is collected directly, for example when you send an email to our customer service team.  Other personal data is collected indirectly, for example your browsing activity.

How we Protect your data

Our Controls

Toys-UK is committed to keeping your personal data safe and secure.  Our security measures include internal policies setting out our data security approach and training for employees.
These policies and training are regularly reviewed by our management.

Your Rights

You have the following rights regarding your data:

  •   the right to ask what personal data that we hold about you at any time
  •   the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.
  •   The right to opt out of any marketing communications that we may send you.

If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Legal Basis for processing personal data

Toys-UK collects and uses customers’ personal data because it is necessary for:

  •   The pursuit of our legitimate interests
  •   the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer
  •   Or complying with our legal obligations

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email.  Customers have the right to withdraw consent at any time.  Where consent is the only legal basis for processing, we will cease to process data after consent it withdrawn.

Our Legitimate Interests

The normal legal basis for processing customer data is that it is necessary for the legitimate interests of Toys-UK, including:

  • Selling and supplying goods and services to our customers
  • Protecting customers, employees and other individuals in maintaining their safety, health and welfare.
  • Promoting, Marketing and advertising our products and services
  • Sending promotional communications which are relevant and tailored to individual customers
  • Improving existing products and services and developing new products and services
  • Complying with our legal and regulatory obligations
  • Preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies
  • Handling customer contacts, queries, complaints and disputes
  • Managing insurance claims by customers
  • Protecting Toys-UK, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Toys-UK
  • Effectively handling any legal claims or regulatory enforcement actions taken against Toys-UK
  • Fulfilling our duties to customers, colleagues, shareholders and other stakeholders.

Cookies Policy

A cookie is a small file which asks permission to be placed on your device’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Toys-UK uses traffic log cookies (From Google Analytics) to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  However, this may prevent you from taking full advantage of the website.

Contact Information

Toys-UK tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998. 

If we do hold information about you we will:

  •   give you a description of it;
  •   tell you why we are holding it;
  •   tell you who it could be disclosed to; and
  •   let you have a copy of the information in an intelligible form.

To make a request to Toys-UK for any personal information we may hold you need to put the request in writing addressing it to our Store Manager, at the address provided below.

77-79 High Street,


HA4 8JB,


Please note that while the Store Manager will be sent the request, they may pass this onto another department to respond to it.

If we do hold information about you, you can ask us to correct any mistakes by contacting us at [email protected]


This policy was last updated 22nd May 2023


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